A Mistake Creatives Make In Marketing | #5

As a photographer, you’re in a unique position when it comes to marketing. You already have all the marketing materials you need: your photos! Other business have to worry about creating marketing materials, but you have memory cards full of photos that you can share. Before marketing yourself you need to have a great product. As a photographer this means you need a reproducible style that you can use with every client that comes your way. When you market yourself, clients see your style and that’s what they’re going to want. It’s important to have a style that’s reproducible by you time and time again. Some of you are probably saying “yeah but I’m an artist and every photoshoot is different”. It's okay to think this way, but that’s not how businesses think. Unless you’re really, really good, it’s going to be hard to find clients with that mindset. You need a signature style that you replicate over and over.