Goal Setting: Process > Outcome | 113

The way I set my goals for 2024 is not what most people would expect.

For years, I set goals the wrong way. I focused on the outcome.

“I want to run a marathon.”

“I want to start a business.”

“I want to become a full-time photographer.”

While these goals are great, they’re not really goals. They’re just wishful thinking.

Without a plan of action, these goals would never get accomplished.

So, I changed how I approach these big goals.

Rather than focus on the outcome, I began focusing on the process.

This required a major mindset shift.

I told myself the outcome is irrelevant. All that matters is the process.

What do I mean by the process?

Let’s take a goal of “I want to become a full-time photographer.” Fantastic goal. Let’s break it down into the process that has to be followed daily for this to become a reality.

First, figure out how much money you need to make to go all in on your passion. Let’s say you want to replace your current salary of $60,000. That means you need to make $5k/mo from photography.

Great. Now, let’s keep breaking it down until we get to a process that we are 100% in control of. How do we make $5k/mo? We sell our service to clients.

How do we get clients? If you’re a Creative Biz Launch student, just copy and paste the system I teach in module 4.

If you’re not in the program yet, here’s an example:

Let’s say our average deal size is $2,500. That means we need to close two clients a month.

To close two clients a month, we need to hop on six sales calls, assuming a 1/3 closing rate.

To book six sales calls, we need to send 300 outreach messages every month.

And there we have it.

Ten outreach messages a day. That’s the process that will lead us to accomplish our goal.

We know the process to follow. All we need to do is follow it every day, and we’ll hit that goal.

We took the outcome “I want to become a full-time photographer” and transformed it into a process we are 100% in control of.

This can be applied to any big dream you have. Break it down into the smallest chunks that you are 100% in control of, and get after it.