The #1 Asset In Your Business | 80

When I was starting my photography business back in 2019, I had no direction.

What was my niche going to be? How do I find clients? How do I get over my lack of confidence on discovery calls? Am I allowed to raise my rates?

I felt lost and overwhelmed at the same time. I spent 6 months trying different things and nothing seemed to work.

Don’t get me wrong, I love experimenting with new things, but I was just fed up with getting no results.

Then I stumbled across an online course that promised me that I could get clients on repeat. I had zero clients to my name so obviously I was interested. But I was also hesitant because I’ve never invested in myself before.

Faced with a choice, I could either spend the next 6-12 months trying and failing - figuring it all out on my own, or I could invest a few thousand dollars into an online course and shortcut literally a year of my life. 

Despite the significant investment, I realized that my time was far more valuable. That was big for me to admit. That I actually value my time.

After enrolling in the course, my business skyrocketed, and within a few months, I was able to quit my 9-5 and focus on photography full time. Since then, I've never thought twice about investing in my education because the ROI has always been bigger than any other investment in my life.

I'm sharing my story with you because I want you to understand the value of your time. Our time in this world is limited, and by investing in yourself, you can unlock the full potential of your creative business.

As an entrepreneur, one of the most powerful investments you can make is in yourself. You are the number one asset in your business, and by investing in your knowledge and skills, you can accelerate your success and avoid the pitfalls that many creatives face.

Your time is limited. Don’t waste it.