The Hidden Secret To Success: Volume | 72

What do a marathon runner and a creative business owner have in common?

No, this isn’t the start of some bad bar joke.

There’s actually one thing both people have mastered.

Volume.

Let me explain.

When you see someone finish a marathon or an Ironman, you can’t help but feel inspired.

But here’s the truth:

They didn’t wake up on race day and just decide they were going to do it.

They trained for months and months and months. They put in the volume. And then, come race day, when they line up at the start, they know they’ll be able to finish the race because they put in the work.

The same thing can be applied to having a successful creative biz.

Let’s just take a look at client acquisition. When you see someone on social media who seems to be getting client after client, people attribute it to a dozen random factors.

“They have a great portfolio.”

“They must have connections.”

“If I had a huge social following, I’d have clients too.”

”My camera just isn’t good enough for client work.”

And sure, maybe these are part of the story. But they are just minor details that don’t really matter.

What you don’t see is all the work that goes on behind the scenes.

The hundreds of cold emails with no responses.

The dozens of discovery calls that lead nowhere.

The relentless follow-up on proposals.

Success requires a relentless pursuit of doing the boring work day after day.

The people that succeed in creative business have a process that they can follow. All they need to do is put in the volume, and the clients are guaranteed.

A marathon runner finds a 16-week training program. They start slow, and then they ramp up the mileage. Most importantly, they stay consistent.

Week after week, they build up their endurance. Slow and steady.

This is exactly what creative biz owners go through.

Start slow, ramp up, and above all else, follow a proven formula created by those who have been where you want to go. This is why marathon runners find training plans and hire coaches.

If you don’t have a creative biz process, I recommend joining CBL next time we open for a guaranteed path to success.