Initially sent out as a newsletter Jan 2021. Figured I'd toss this in here.
I want to keep this short and sweet. 2021 I started teaching creative business and it has really changed the way I look at communicating with my audience. I started my YouTube channel back in January 2021, and in...
I don’t know everything about creative business, but I know enough to make a great living and live my dream every day. I also know enough to confidently teach others how to do the same. There’s a funny phenomenon (which I can’t remember the name of) that says people are more...
Social Media is a highlight reel. I share all my wins on there, but none of the losses. I want to change that to show you the other side of my business. I've been rejected 1000+ times in business. I reach out to new clients daily. Most ignore my emails, some write back nasty comments, and a very...
Having a niche and having a profitable niche are two very different things.
When trying to start a creative business, you need to be in a profitable niche. You can be doing all the right things in your portfolio, sales, and marketing, but if no one is willing to pay you, your business won't...
Let's get right into it. I'm able to do what I do because I make enough money to put a roof over my head. My biggest income source is product photo/video for food and beverage businesses (Pieta Productions). I work with brands to deliver high-quality content that they can run ads with, post on...
As a photographer, you’re in a unique position when it comes to marketing. You already have all the marketing materials you need: your photos! Other business have to worry about creating marketing materials, but you have memory cards full of photos that you can share. Before marketing...
It's not your laptop, it's not your camera gear, it's you! Your business is a direct reflection of you. If you're not at your best, the business won't be at its best either.
When you're working for someone else, you don't always have to be your best self. You can blend into the crowd. But when...
Passion isn't the thing that successful freelancers have. What separates the successful people is that they were able to show up when they didn't feel like it. They put up with all the boring and necessary work. Passion can only get you so far.
One thing you might not anticipate is all the...
As creatives and artists, photographers and filmmakers, perfection is something we chase. We need that perfect sunrise photo, that perfect b roll of pouring coffee, that perfect portfolio. I’m here to tell you that perfection will stunt your growth in your business. There’s an old...
One of the first questions when it comes to pricing is knowing whether to charge hourly or per deliverable/project. When you charge hourly, your time is directly tied to the amount of money you can make.
As you grow as a creative, you’re going to get more efficient at the way your work....